They got a free membership and a PRO membership.
As a member you can build as many backlinks as you wish but with the PRO membership you got several times more backlink power and other SEO advantages.
You get the backlinks from blogs by article spinning and you can also submit your own WordPress blog for more backlinks.
Each article give you up to 150 backlinks (free membership) and up to 900 backlinks (PRO membership).
But check it out yourself for further details/features and make a comment about it here if you want.
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